The social network has just announced a rival to Twitter called 'Threads' that offers a "new space for real-time updates and public conversations" which may also offer new ad opportunities so keep an eye out! Instagram also has the second biggest engagement rate of social networks at 0.60 percent (lagging behind TikTok's whopping 4.24 percent, but way ahead of Facebook's 0.15 percent). It has built brands and established many successful influencers, allowing people to become self-made social stars.Ĭelebrities, entrepreneurs, models, and other professionals make a living on Instagram thanks to its sponsored posts. “It’s applicable to everybody.Instagram is a powerful content marketing and audience-building machine. “Why can’t everybody learn about that?” she asks. The message she hopes her followers take away from her feed is that “there’s nothing you have to do or buy to be a more worthwhile person”. While Davidson’s center of employment has firm rules against therapists following clients back on social media, or even viewing client profiles, she’s able to share elements of her psychoeducation online, and often selects insights about her own particular area of interest: self-compassion. Just like how therapists are embracing different methods, like Skype counseling, using Instagram is part of the changing climate,” she says. “I was told it was safer to just not be on Instagram by my professors,” says 27-year-old Vancouver-based therapist Erin Davidson, who recently graduated with her MA in counseling psychology. That therapists using Instagram seems strange at all may amount to rapidly changing norms. “I think that Instagram accounts are a really good way for people from these cultures to be introduced to therapy in a gentle way.” “I often get in fights with family members when I try to describe the benefits of therapy,” she says. An entrepreneur and self-described “therapy and self help nerd”, Ko enjoys following therapists on Instagram for what she calls “pocket real-talk”, a sort of on-the-go alternative to reading self-help books. “My Chinese culture is definitely not receptive of therapy and doesn’t see its value,” says Alice Ko. On Instagram, Therapy for Black Girls posts are created with the intent to “help people understand the breadth and the depth of what therapy could be like … and how psychology is part of our everyday life”, explains Bradford. Bradford’s organization, Therapy for Black Girls, offers its audience mental health resources in the form of articles and podcasts, as well as a directory of over 1,400 therapists. “I think for a lot of people of color and people from other marginalized groups, therapy in general may still seem like a very weird concept,” says Atlanta-based psychologist Dr Joy Harden Bradford. The ability to access low-barrier mental health information on Instagram can also be especially valuable to people from cultures in which therapy is seen as taboo. The trend also destigmatizes and demystifies therapy, and conveys there is no shame in reaching out to a professional. Plenty of comments beneath posts demonstrate that if you relate to the content in question, you’re far from alone. Yet the phenomenon’s popularity indicates many find it beneficial. Many also seem to blur psychoeducation with other wellness concepts, such as self-care or life coaching. It can also be hard to separate those who have proper qualifications from charlatans: it’s up to users to determine the suitability of those whom they follow. As the American Psychological Association’s Dr Kathleen Ashton says in an email, “There is little evidence to support sharing advice over social media as being effective treatment for health conditions.” (The APA is currently working on professional practice guidelines for social media use.) They are not intended to treat or diagnose – which is for the best.
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